A touch of class

Your brand is so much more than your logo, it’s the sum total of everything you put into the public domain.

This statement was the starting point for a conversation with the new team at Gainsborough. We put together some proposals that saw us working closely with all aspects of the business; sales, marketing and even production. The recently appointed MD saw the huge opportunity of all areas of the business pulling together.

In many ways it was a dream project for Arena, a great product made with craft and skill – and a client who was open to all and any ideas.

Our initial brand explorations informed everything from the design of the new product, to the sales message. Our brand guidelines were rolled out across all departments so that everybody understood what ‘Gainsborough’ meant. Finally, the photography brought the brand to life.

“Arena’s deep understanding of the Gainsborough business allowed me and my team to deliver a reinvigorated brand that has been hugely successful.” Nick Gigg, Managing Director