Out with the old, in with the new
Articulating a brand identity with clear, uncluttered guidelines. Sounds simple?
Airsprung have nearly 150 years’ of tradition. Bringing the brand up to date while paying respect to the heritage is not undertaken lightly. Working closely with client, and even some of the client’s key customers, we created a brand identity (and new sub brands) that are completely fresh but respectful of what came before.