For sleepers, for dreamers, for everyone

This is no makeover, this is proper directional change. Take a brand that’s falling behind customers and competitors and inject informed creativity and innovation.

Arena’s designers in at the early stage: New team, new models, new energy.The result is a slimmed-down range of well-designed mattresses from the inside out – and from the outside in.
New logo, colours and branding. Relaxed, bright and appealing.Silicone badging and bold look.
Cool clean photography, with stabs of colour and contrast properly represent the range that announced itself at the NBF Showpiece event in 2019.
A challenging rebrand, that led a brand from the darker corners to centre stage. 
Welcome new hushabye.