Roll With It

A premium rolled mattress

As a pioneer of the rolled mattress, Airsprung decided to launch their premium bed-in-a-box offering.

A rare opportunity to help steer the creation of a complete new brand. With early input on the product development through to a photoshoot at a gorgeous bath location – organised and art directed by us. The resulting brand identity and assets for a single product e-commerce website are alive with personality. Most importantly, the client has cited the brand identity and assets as a key part of the product’s success.