As part of our on-going marketing role, we were briefed to look at the Airsprung Beds’ brand image and develop supporting material for the new ranges being developed.
We undertook extensive research into the decision-making process of the target market, and developed the ‘bed of roses’ concept. Chosen for its tactile, romantic and feminine associations, whilst not disassociating itself from the technical, more masculine side, the flower theme is instantly recognisable and impactful.
The resulting brand was launched to universal acclaim on the Airsprung Beds stand at the industry’s premier event – The International Furniture Show. Generating both media interest and, more importantly, customer approval, the branding is leading the way in the continuing success of Airsprung Beds.