No grey financials here. Unique, brightly coloured illustrations onto stand-out literature. This has been the signature look for Exeter Family Friendly; the antidote to some industry-norm dryness.
Numbing photography can plague this and other sectors, but a more inviting and involving look, coupled with a less jargony approach to copy joins up the whole tone of voice of the brand.
An approachable and clearly understood presentation – cost effective, with no royalty fees or risk of duplication with other businesses using the same images.