Income Protection App

In a time where there were hardly any apps available to IFAs, Exeter Family Friendly gave us the challenge to take a dry, table-driven quotation tool and bring it into the digital, mobile world.

Taking the creative leap from table to ‘Jenga blocks’ we created an engaging, interactive and colourful app which allowed IFAs in the field to discuss quotes with clients. Our aim was to visually present a complex decision in one screen with up to 80 permutations possible. This allowed EFF to be at the forefront of the IFA app world.